BlockV ICO Tech Analysis

Tom: Alright, so we are here today to talk about BLOCKv.

Rus: Yes.

Tom: A lot of people are really excited about BLOCKv, a lot of smart people are excited about it, and I have been trying to wrap my head around whitepaper and just, I get parts of it but I don’t fully get it.

Rus: Right.

Tom: But I don’t fully get it, but Rus here thinks he has it figured out, so he is going to try to attempt to explain it to me.

Rus: So, for of you who don’t BLOCKv, Block VIO is an I-code out of Switzerland, with some really interesting advisors onboard like Peter Dianmandis and the whitepaper is one of the most eye bleeding things I have ever had to read due to the number of conflict bullshit buzzwords and going on through it like it’s an experiential system but now I have like read it literally six times, I got from the beginning to the end, it started to make sense and it’s going to be absolutely – if it works, it’s going to be absolutely fucking awesome and change the way that we think about the world we live in basically, it could be that dramatic, it could also be a huge flop but it seems to be very interesting, without kind of going into the template detail too much.

Tom: Let’s first talk about like why is this even worth reading about?

Rus: Okay.

Tom: Because there are tons of whitepapers out there, you can’t read them all, so what is the initial excitement?

Rus: Well the reason why it’s worth reading the whitepaper, this is already an NVPR.

Tom: Okay.

Rus: And the company has been going through a lot actually, if you stalk the CEO, he has already been the CEO of the company called vAtomic out of Switzerland and you can to the app store.

Tom: Okay.

Rus: And you can download and install the V-Atomic app, which displays vAtom so you can scan barcodes in and you can display and interact with these vAtom, so they have been working on this for a while. BLOCKv has only been around since this August of this year by the looks of things, (Inaudible, 02:50) but with v-ATomic (Inaudible, 02:55) it has been around for a year or two so that’s why it is worth the wait. These guys are not just another whitepaper, they have actually put effort into this and using the I-code to raise money is obviously the next step because there is going to be a lot of marketing involved, it’s going to be really awesome even if no one uses it, like if French cases uses it, it’s going to be really fun for those French cases but then if the entire world uses it, it’s going to be exponentially more fun and that should be everywhere and that’s why it’s really interesting this is a proper exponential, experiential venture.

Tom: Okay, that’s pretty cool. So, another reason I have been kind of excited about it is just looking at the team that is behind it. So, you Reeve Collins who was one of the founders of Tethers, which is quite interesting and all these guys are like top-notch founders and then you have the investor team like Rock Pierce, Peter Diamandis, some names that I recognize here that maybe not everyone does like Alex Lightman, Richard Titus. This is a phenomenal advisor team and founding team which is really interesting and on top of that one of my engineer friends have been talking about it and investing a lot of money into it, which when engineers are interested in botching, interested in something that usually really catches my attention a lot. So, yeah anyone can go and click through the LinkedIn and see what they have done it’s pretty interesting. Let’s talk a bit about what we’re building.

Rus: Essentially its two things really, it’s a blockchain platform that lets you associate these things called vAtom’s to owners, it doesn’t sound very interesting.
So, a vAtom: is essentially an object with some metadata around it. So, to get nerdy its an adjacent file and then you can associate whatever you want video, mp3, it could be cryptic medical records, it could be a three-dimensional object with some textures so…

Tom: This is sounding a bit like file pointer IPFS?

Rus: Yes, slash no, they are very ambitious, they are going to have to replicate a lot of what (Inaudible, 05:50), it was a storage mechanism involved, the exciting point is not how they are storing data the focal or sear coin, they’re excited about how we can store the data and distribute the data with BLOCKv, it’s the data that really the focus, so that is the first half of the puzzle, storing these vAtom objects and what they represent and then the second part is a series of IPO’s, SDK’s and NY2 to access those objects, object to probably find would be something like a computer game asset like World of Warcraft or something, so World of Warcraft would act as a publisher and they could put a series of axis onto the block restart so they might put a hundred axis on because they already bought it, they would put one axis of supreme unlimited power and then they will live on the blockchain (Inaudible, 07:08). Everyone will be able to know that all this stuff is limited, then can they stop dishing this out; as the publisher, they can dictate the ownership of it. So, a guy playing games can get a crate and boom, buy an axe, ninety-nine other people connecting the same crate and they will all get the same – they will get copies of this Imax which will be limited to a hundred and then another guy with a different crate, he will get the axe volume power which is only allowed to be one and no one else in the game world can have it because it’s scripted and coded, so you only have one owner, so..

Tom: So, video games can already do this they can say like, World of Warcraft, they have their item inventory on their central server and say like, yeah you can only get one axel in power. So, what is the benefit of creating these unique items on blockchains instead of just looking at the gaming system?

Rus: It’s the fact that it is a decentralized platform, so if even online (Inaudible, 08:28) putting their spaceship onto the blockchain with the different people, different owners then I will be able to sell my spaceship and exchange it for your World of Warcraft axe without any (Inaudible, 08:43). That is one way because publishers can publish different types of asset, it wouldn’t happen in World of Warcraft but I could make my own World of Warcraft compatible axe and if World Warcraft chose to admit it they could then let the axe in their world. So, the thing we have not discussed as part of the SDK and API, that lets you view and interact with the vAtom we have been using computer games in case studies, so the computer games is played with these vAtom, weapons or spaceships. You could also publish a book as a vAtom and you will be able to buy or own it and then you would have a (Inaudible, 09:41) that logs into the vAtom portal that lets go to the book or you could publish a digital movie as a vAtom: and (Inaudible, 09:49) log in and see (Inaudible, 09:54).

Tom: So, it’s like you have your Kindle and it’s like buying from the Amazon store, you can buy it from a blockchain market?

Rus: Yes.

Tom: And it kind of (Inaudible, 10:05) Amazon a bit there, doesn’t it?

Rus: Yes, anyone who can just go straight onto the market, publish their book, say it’s a book and then anyone can buy it and access it. So, it acts as a publishing system for all of that.

Tom: So, it kind of enables like free file sharing while also providing the re-numeration to the author, right? So, you are able to download this book anywhere?

Rus: Yes.

Tom: Do you pay a fee to…?

Rus: No.

Tom: To the content owner so…

Rus: If my memory serves me right, they are going to have a token system called VEE, it’s the symbol and you use that to pay.

Tom: Okay, so for every VEE app, do you have to pay in order to make the transaction?

Rus: Yes.

Tom: And is that like a eutherian type feed or is that like you buy an asset?

(Crosstalk 11:11)

Rus: Yes, I do understand what you say, vAtom are different from the Bitcoin, vAtom is a computational object with adjacent structure to associate the data and then you use the VEE token to pay for storage and potentially execution, just use the VEE token to pay for the storage of the vAtom data.

Tom: Okay, so like five point?

Rus: Yeah, so me as a publisher if I was, I do photography, so if I wanted to sell my photos online in a limited fashion, I could use this platform, I could release copies of my photos through it. I would pay VEE to the platform to give the publisher and I think people would then use VEE to buy and basically purchase those things and then I will transfer ownership of the vAtom from myself to them.

Tom: Okay, so you have these content creators, publishers, maybe a book writer and they create this vAtom that represents their book and so to distribute it they will sell – they will receive VEE and return a vAtom containing the book to your customers?

Rus: I think so – I am going to be honest, that part of the of the entire whitepaper, I don’t think it was it existed or it was very thin (Inaudible, 13:05).

Tom: Okay.

Rus: Because one of the used cases I had in my mind as I was reading it was the virtualization of real physical goods as you buy them and what I mean by that is, we use computer games, okay this is another scenario. So, everyone knows the Sims, you control a family of people in a little house, imagine going to the Apple store in real life and buying a Mac and then you have a barcode on the Mac, you load it into the Sims, now we have a vAtom that represents (Inaudible, 13:38) and you go to Levi shop and you buy some Levi jeans, you get a barcode that you then add into the game and it’s like what now? You (Inaudible, 13:51) my jeans for your Sims character. With that used case in order to receive and unlock the vAtom, you obviously (Inaudible, 14:02) yourself so maybe the publisher will pay the VEE in order to give it to you and there are actions for that, to change the state of the vAtom from being owned by the publisher.

Tom: Okay, and so does the blockchain differentiate between a publisher entity and a regular user?

Rus: Yes.

Tom: Or are they just like any user?

Rus: No, they are differentiated, so you have publisher you actually generate the codes for the assets

Tom: So, they are like a different user type intercode?

Rus: So, that’s one of the benefits of that is let’s say I created a game system like World of Warcraft, I wouldn’t want someone to suddenly turn up a (Inaudible, 14:53) spaceship in my game, so by limiting the vAtom that will work in my games the ones that I publish, you know you can stop stuff like that from happening, also if I publish my artwork as vAtom, then okay someone can take a screenshot or copy the artifact and just steal it or copy it but the actual owner of the real vAtom that represents my art will, the integrity will be kept, it will say that actually this is one of ten original, author is Rus.

Tom: Okay

Rus: They are different, so you have a publisher and then you have the owner who uses it, and one of the interesting things about the vAtom is the owner can be described in pretty much in any way, so you could can use the email address as the description or the theorem address or the Bitcoin address, so blockchain (Inaudible, 16:08) who owns it, you know it could be a face (Inaudible, 16:14).

Tom: Okay, how do you claim ownership then? With the theorem, it’s quite easy like, you have an actual address, (Inaudible, 16:22) private key, so initiate a transaction from you’re…

Rus: That’s a really good question, maybe let’s go back to the publisher somehow. So, if someone, obviously if it’s something as simple as a etheorem address, you can put the (Inaudible, 16:37) into the platform, the same with the Bitcoin address, in one of their examples they did have a user with an email address, so maybe you have to go through the publisher system with your email address or their upgrading a series of SDK’s and API’s so maybe they will have their own (Inaudible, 16:58) and maybe do the whole email authentication thing, the secret codes to it.

Tom: Okay, I guess you can have arbitrary ownership ID then? Like do they create oracle of sorts that allows you to actually verify yourself through that ID?

Rus: Yes.

Tom: That’s interesting, it seems really weird that this will be very useful for VR worlds like Second Life, even things like World Warcraft, mind games where there is a lot of secondary market trading of these items.

Rus: Yes, anything with a marketplace or anything that could potentially have a marketplace will open up. Sting already has a huge marketplace, I think they mentioned (Inaudible, 17:56) industry, so it taps into that but it’s what it can do for physical products, the potential of that I think could really be interesting. So, every time you bought something, you had a vAtom to compliment it, so let’s say you bought a concert ticket, you want to go see above and beyond or something. so you buy a concert ticket and that comes with a vAtom that vAtom could let you access a Mp3 on the day of the concert, that no one else has heard yet. It does have like a peripheral scripting language as part of it so you can control how it works but literally every single time you buy a physical object or event you could then get a corresponding vAtom to give you not necessarily virtual but a digital experience. I use the word experience a lot, and it is this digital experience that their conveying, so if you go to a theme park and you buy a ticket for the theme park, you could get a vAtom that lets you take a virtual ride through the theme park roller coaster or something.

Tom: Okay.

Rus: If you watch a movie, you could get a vAtom that – one of my favorite games is Planet (Inaudible, 19:33) like there is too many things to think of…

Tom: So, another question I have about that is then like, let’s say you buy a concert ticket and on the day of the concert that your vAtom concert ticket allows you to download some tunes from MP3 that no one has ever heard before but it’s still a digital file…

Rus: Yes.

Tom: So, you hear it first you send it to your friend that who hasn’t bought a concert ticket and they hear it ten minutes later, right?

Rus: So, I didn’t notice anything in the whitepaper regarding (Inaudible, 20:13) encryption but one of the case studies in the whitepaper was secure medical history so…

Tom: So, with a secure medical history that’s interesting because part of HIPPA compliance is that you completely delete something, you have to be able to remove patient information.

Rus: Yes.

Tom: So, many blockchain solutions don’t work, they are not HIPPA compliant because (Inaudible, 20:40), right?

Rus: Yes.

Tom: So, if they are into retroactively remove data from the blockchain?

Rus: Yes.

Tom: That is kind of interesting.

Rus: I am guessing, that is interesting actually. I’m guessing that assuming that the whitepaper is correct, ownership, there will be a history of ownership that can’t be removed but then a subsystem that handles storage can be changed, I guess. They have actually got about seven or eight different systems going on, one chain for ownership, something else for billing, another one for SDK and API access, another one for storage. It’s not the simplest platform that exists.

Tom: Okay, so it does almost seem like they are hinting at some sort of (Inaudible, 21:38) system?

Rus: I imagine so, like at the end of the day it’s not that difficult to look up some medical records, you could just pull them out of the vAtom platform decrypt them with (Inaudible, 21:52), edit them and re-encrypt them with (Inaudible, 21:56) and throw it back in, you know that would, it would be the responsibility of the vAtom platform to maintain. The integrity or sanctity of the encryption (Inaudible, 22:12) as a publisher, so the hospital could act as the publisher on the patient’s behalf.

Tom: Right, what they are hinting at here is actually being able to control the access to the information. If you have a vAtom that represents a game sort or an eBook or something like that or medical records. Do they have some way of ensuring that only the vAtom owner is able to access that information? If they do that’s a blockchain, that’s actually very interesting because that would be, that’s open source theorem for everything.

Rus: Either they didn’t mention it or I did not notice it.

Tom: Yes, there is a couple of things in the whitepaper like this where it’s like, okay you are kind of talking in this direction, you kind of hinting at this is compliant but for those have cleared, if that’s what they are actually doing…

Rus: For a lot of that stuff, when I was thinking about it, it sounded like there wasn’t going to be any because for instance my using the World of Warcraft example, if I interrogate the blockchain or whatever I see Tom: has a legendary axe and I were (Inaudible, 23:28) to pull that data blockchain, if I republish it, I am now the publisher instead of World of Warcraft.

Tom: Yes.

Rus: So, World of Warcraft (Inaudible, 23:41) in the same way that if I published my photography like Tom: cloned it, it would be, one of the things with art is that people like to own originals, so, even though you have an exact copy, it’s not the most endorsed representation of (Inaudible, 24:04).

Tom: Yes.

Rus: Now for things like buying digital books, buying videos, all that kind of stuff that does get a bit tricky because it doesn’t matter who publishes the book content, all you want to do is watch.

Tom: Yes

Rus: The latest Fast and Furious film, it doesn’t matter, you know, if something is copied (Inaudible, 24:40). From that point of view, I don’t like it although there are a number solutions out there so again…

Tom: Because at the end of the day they provide, I think every solution relies on providing controlling the method of access.

Rus: Yes.

Tom: So, whether you consume content, whether you consume it through proprietary software, propriety hardware that’s one thing that has been effective with the open software and hardware market, it’s just not practical in the market.

Rus: Yeah and maybe if you wrote some closed source proprietary portal view that lets you watch the media and the media is encrypted in some way, you’ll be able to do some (Inaudible, 25:27) but, you know, if you will say, go back historically (Inaudible, 25:32) eventually at some point, so.

Tom: Apart of that might be because of technology does not exist, yet.

Rus: Yet.

Tom: Who knows that’s maybe just blockchain, BLOCKv bring.

Rus: I didn’t see the one final (Inaudible, 25:49) solution as part of the whitepaper, I was surprised if it is. I think it will be something everyone has to work with.

Tom: So, the other thing that kept coming up for me on the whitepaper was that you said the word, interface and it seems like it was being interchangeably used as both a graphical user interface and an application letter interface, a programming interface, which would be the API or SDK and so, one of the metaphors that I was kind of using was that it seems like BLOCKv is kind of the application layer for digital assets, so Ethereum is a straight smart contract protocol that can be used for anything and it seems like BLOCKv is creating some special properties on top of smart contracts, that why, only to the digital assets. Does that seem accurate now that you have read the whitepaper a few times? Is that like hard on what they’re doing?

Rus: None of these stat looks like it is really built on a set of theory.

Tom: Oh yeah, you can use multiple smart contracts blockchain’s, you can use theorem, you can use Eos?

Rus: It looks like they used just to prove ownership rather than technical structure, rather than infrastructure, rather than actual BLOCKv infrastructure, things like Bitcoin Ethereum. I use like proof of ownership, they would then, it sounded like they were going to have their own blockchain that the vAtom would actually result on, so I would have liked (Inaudible, 27:48).

Tom: Okay, but it is a blockchain that is more application specific than a Ethereum?

Rus: It looked like a blockchain is more application specific, so the blockchain is just suited towards ownership of these vAtom blocks and distribution storage. I am assuming that they are aiming for everything to be distributed in the same way that the blockchain is distributed, it didn’t read like they were going to run it as a silo, which would suck if they did.

Tom: Yes.

Rus: It did feel as if everything was going to be distributed and set up your own whatever to participate, I’m hoping that’s what it is.

Tom: Okay, so it does seem like it is a pretty ambitious abstraction layer where say like, (Inaudible, 29:07) smart contracts can be a little, well it is a great extraction off of the core blockchain, there is a lot of duplicated works say with token sales, and ICO’s, there’s a lot of common things happening with those that people keep rewriting.

Rus: I mean, Ethereum fixed that now, there’s a current group that they basically (Inaudible, 29:31) sorts okay contracts which you can copy and paste to make sure things like, (Inaudible, 29:36).

Tom: I am still holding to, (Crosstalk, 29:43), it sounds like this is an abstraction above kind of what solidity is at, it’s a level above that where you can, where developers can wedge…

Rus: It’s going to be like a legit API, so the SDK will be literally something they would mold into isles, I mean they are kind of VR, they are focused where they need to be, so they’re going to have SDK’s for isles and probably Android platform which then use their API’s to pre-ownership and retrieve, so you know, if you look into the app at your email address, the app will pick up the SDK which will then call an API which will then hit the BLOCKv infrastructure. The BLOCKv infrastructure has some really awesome kind of a location finding algorithm, so that will then buzz around BLOCKv objects, these vAtom, (Inaudible, 31:11) and it will be all done through maybe (Inaudible, 31:17) two or three rounds of code and it will come back and list out the objects (Inaudible, 31:23).

Tom: So, a bit like an angular?

Rus: Yes, sounds like they are trying to make it as easy as possible and it shouldn’t be hard. They obviously got these cases in mind, if you go the old (Inaudible, 31:41) style, augmented reality with an (Inaudible, 31:50).

Tom: Okay.

Rus: So, they obviously had an idea, I think it’s going to be a million times bigger than that.

Tom: Well it always is with a proof of concept, right? The other place where they mentioned interface with BLOCK was they were talking about providing a graphical user interface that kind of allows the regular users to visualize what is happening on the blockchain on their blockchain’s.

Rus: From the whitepaper and looking at the demo now, I feel that when they talk about that they literally mean like here is a catalog of the vAtom you like and then you click the vAtom to engage with it and deal with that, so if the vAtom is the is a concert ticket, click it, maybe will start playing mp3 or a video with bandwidth, if the vAtom is your Apple laptop then maybe you’ll just stream it through the laptop. It sounded like, they’re going to do the minimum is the wrong word but kind of like the minimum necessary work for you to engage with the vAtom, it is nothing exciting like the World of Warcraft platforms with the battle axe in it, that’s a little outside the scope of BLOCKv work but you will be able to use the BLOCKv app to view the axe but you won’t be able to do much with it, there will be actually World of Warcraft that (Inaudible, 33:37).

Tom: It seems like it’s a bit of a more complex way to show just kind of like an inventory.

Rus: Yes. That is what it feels like, like inventory wise.

Tom: I guess you kind of amplify life like you, they create like little bogey, their own little house, you have all your digital assets around the house.

Rus: This is why I think it’s going to be a massive success because I am not sure yet if this is compatible to be centralized; that’s another awesome VR project but BLOCKv objects could easily (Inaudible, 34:23) but at the same time the central environment could live in BLOCKv as the vAtom so you could literally build a distributed computer game on BLOCKv if you wanted too, you could build a central app BLOCKv, so you could publish the vAtom’s that represent the parcels of land that’s why it’s in coordinate and you hand off ownership of the people and then they could change the data and put it back on, (Inaudible, 35:00) BLOCKv, you got work.

Tom: That application makes a lot of sense like you have a digital VR world and of course in VR world you need assets.

Rus: Yes.

Tom: And you need a protocol for which you manage those assets and trade assets.

Rus: Like one of the reasons I am excited about this project and think it going to take off is what you are alluding to about people collecting things, like if you have a vAtom representation of every single (Inaudible, 35:39) we go through, trading card (Inaudible, 35:44), you know if it’s like a series of anything, you know, that you could collect like, I don’t know, anime figurines or something then you buy five and you’re missing two, you will have a gap in your (Inaudible, 36:07) that is where your vAtom collection as well, so anyone who wants to collect things, you know, will – that compulsion is like, imagine every time you go to a Starbucks you get a vAtom , every single coffee shop in Melbourne or Ochien has its own vAtom representation around these physical coffee shops. I would definitely, you know try to go to as many restaurants as possible, so in that case, so this now sounds like it has taken full square (Inaudible, 36:45).

Tom: Yes, it’s kind of gamification of consumer addiction.

Rus: Yes, they use gift cards as examples. Like one of the reasons I like it so much is because there is too much potential. I can’t think of all the things you can do with it and then I start thinking and my brain goes off.

Tom: Yes.

Rus: You know if you buy clothes and you start to get the vAtom with the clothes you have bought then you can start to build a virtual profile of yourself, you know, you can pick a wardrobe out, (Inaudible, 37:24) if you go down to the shop to buy a pair of shoes, will they look good with these pair jeans and shirt you bought last week, (Inaudible, 37:37) you can do that.

Tom: Yes. One thing you were talking about the other day it that BLOCKv right now it is a digital asset management chain but real-world items are quickly becoming (Inaudible, 37:50) so right now it’s your VR?

Rus: Yes.

Tom: But as supply chain and logistics and blockchain and space start to kind of mature then all of a sudden not only can you track every individual shirt you can track the thread and the dye to a specific manufacturer in China.

Rus: Logistics is a big one because you can change the states of the vAtom, so if you have a vAtom that represents a lorry carrying your cargo, have it named and signed off (Inaudible, 38:31) factory then x sales later, they kind of drive for a certain amount of time (Inaudible, 38:37), you can track all that, so weighing machine, so that can weigh the lorry, update the vAtom, sign it, say, hey this mission is done with, put it back on and you can track the entire journey.

The example (Inaudible, 39:01) pizza, so to elaborate from the example, when you buy the pizza you get a vAtom that represents your pizza and you can look at it on your phone and all you see is an empty piece of pizza dough because they have just taken your order and the pizza guy takes the dough and he puts some Tomato on it, then he puts some pineapple on top and now your vAtom is a raw pizza with cheese and pineapple on it.

Tom: Right.

Rus: Then he puts it in the oven and it comes out, now the state changed, now you have cooked pizza and the delivery guy takes it and it’s a pizza on a bike and then he turns up at your house and its pizza in covered box there and twenty-four hours later it is just an empty box.

Tom: Your fridge keeps track of how many pieces left and now you got cold pizza.

Rus: That’s it because this thing makes you change and view the state of the objects.

Tom: Okay.

Rus: You know you could, I guess (Inaudible, 40:09) anything that changes state could be represented.

Tom: Okay, that’s interesting. So, we have been talking about this for a few days, today I woke and you were really excited but was there something that you were excited about today? Maybe an epiphany moment maybe?

Rus: I have to check, yeah that was it, the excitement was literally the fact that every single real world, every single interaction you had with the real world, pretty much anything can be associated to vAtom that was the epiphany I had, anything you do and also the stuff that you don’t do, things that confuse you, that are automated can all be associated with the vAtom and for better or for worse vAtom: s can then extend the experience of what happened.

Tom: Okay, so it’s the ultimate digitization of objects?

Rus: The object does not necessarily have to be digitized.

Tom: No, it’s the digitization of all objects.

Rus: It’s a – what’s the word to describe it? What is it called when you have, it’s the complementation, it’s the digital complement to reality.

Tom: The representation?

Rus: Not even the representation, it’s the compliment. So, above and beyond mp3 is not going to be a digital representation of the concert you are going to go to.

Tom: Alright but it represents the ticket and then you get the mp3?

Rus: Which is a compliment because you can, you know, you can have a digital ticket without having a vAtom.

Tom: Right

Rus: You can have a mp3 without having a vAtom, you know, you can buy your ticket, you got your ticket, you print it out and on the day of the concert everybody who bought a ticket gets an email to a mp3. There are some cases where BLOCKv brings a lot of new things to the space but it can also replace (Inaudible, 42:27) so I think, compliment is definitely for now the best way of describing it because the way the terminology they use is it extends your experience that’s why some of the words are wishy-washy, it’s like it is experiential and that is interesting, like imagine going shopping and coming back and you also have the addition (Inaudible, 42:55) value of the product you just bought like specifically (Inaudible, 43:02) people spend a lot of time on their phone, more online experience than in the UK and whenever they do something in your life they then get a digital experience afterwards for they are engaged on the phone from the marketing point of view that means they are engaged with your brand.

Tom: Yes.

Rus: They keep their eyeballs on your business, so it’s going to be huge.

Tom: Yes, I guess one thing that concerns me with the kind of like graphical and user experience versus the technology is I didn’t really see anyone on their team who has a lot of product design or user experience design experience.

Rus: Yes.

Tom: So, it concerns me a bit when they talk about the user experience in that kind of wishy-washy way because I am not sure they have anyone who can fulfill that.

Rus: I don’t think I need to.

Tom: Okay.

Rus: They reference a marketplace with exchange, which I guess someone not necessarily them you know you got like (Inaudible, 44:23) theory guy, he didn’t make them, people made them and built them into a platform. So, people can build a marketplace in exchange for an (Inaudible, 44:37) but they will not be responsible for the design of World of Warcraft, that is this guy’s job, there are going to be responsible for (Inaudible, 44:47) and the open guys they don’t need to know how to do amazing 3D design, they need to know how to optimize their (Inaudible, 44:60) through them and it’s (Inaudible, 45:05) I think they need you know, in terms of interface, designer of the team (Inaudible, 45:13) that’s not a problem.

Tom: They provide the technology for other people to do it?

Rus: Yeah. They will do, you know, they have the IOS app, which I thought (Inaudible, 45:24) face, its great you don’t need someone (Inaudible, 45:32) do that, because that’s not the problem they are solving, all the legendary people who are releasing it is designing, they can when the platform was done, they can come along and build on it and design on it and work with it.

Tom: Okay, that sounds pretty dope.

Rus: Yeah, I am excited especially if this works with the central land which works with x, what we might end up seeing is all of these little projects is destined, well everyone hopes they are going to take over your life but what we might see is proof of concept in the central app of what the next one thousand years could look like for…

Tom: We will get a simulation.

Rus: Yeah-yeah, that’s it.

Tom: We will get a real simulation.

Rus: The central app currently has no power, so starting off with no democratized is really easy, whereas you know, you got loads of people in power who don’t give up, so replace those (Inaudible, 46:42).

Tom: I wonder if we could run like, sociology societal experiments in VR?

Rus: Well, I’m really keen to see what happens because it’s either going to be great or a nightmare.

Tom: We can just keep, if it’s a nightmare like it’s easier to change.

Rus: It’s less of a risk, the idea of everything being a marketplace is kind of scary.

Tom: It’s exciting and scary, but I don’t know if I want to be slave to the marketplace.

Rus: It’s nice to know that when I go shopping, like coffee cost the same amount now as it did yesterday,

Tom: I don’t know if I want that changing on in a day to day based on hurricanes and availability of coffee beans.

Rus: Or Wales.

Tom: Wales pumping and dumping the price of coffee markets.

Rus: Yeah, I want to talk to the BLOCKv guys because I’m sure I got some of this wrong.

Tom: Yeah.

Rus: But yeah, this is the most exciting thing that has come out of it in a while.

Tom: Yeah pretty exciting, well BLOCKv guys we would to talk to you, if you happen to watch this video and you want to chat with us.

Rus: And please correct any misconceptions. Your whitepaper was a headache.

Tom: We are trying to understand it, you can probably explain it better than we can but disclosure, we are both invested some money into BLOCKv because we are very, very excited about it and we’re looking forward to the ICO coming up next week. So, cheers thanks Rus for helping me to understand whitepaper.

Rus: That’s alright

Tom: And reading through it so many times.

Rus: Thanks for inviting me

Tom: Alright.

Rus: Bye-Bye.